01 / FLOEEO
Growth Intelligence
商業洞察與成長策略
Business Insight & Growth Strategy
研究市場、競爭者與目標客戶，分析既有交易及業務表現，協助企業選擇開發對象、掌握採購需求，制定市場拓展與成長策略。
We research markets, competitors and target customers, and analyse transactions and sales performance to help businesses choose prospects, understand procurement needs and develop market expansion and growth strategies.
討論這項需求Discuss this need市場與產業情報Market & Industry Intelligence
進入新市場前，需要了解需求規模、競爭者與採購習慣，以及投入可能面臨的限制。
Assess new markets and industry developments to identify where to focus your efforts.
- 海外市場研究Overseas market research
- 產業趨勢分析Industry trend analysis
- 競爭者分析Competitor analysis
- 市場規模與需求評估Market size and demand assessment
- 政策與採購趨勢追蹤Policy and procurement trend monitoring
工作方式
The work
蒐集市場規模、產業趨勢、競品及採購資料，註明來源與推估假設，比較各市場的機會及風險，提出開發建議。
Review overseas markets, industries and competitors, assess market size and demand, and track policy and procurement trends.
交付成果
Deliverables
- 市場研究摘要Market research summary
- 資料來源與分析假設清單Source and assumption register
- 競品比較Competitor comparison
- 機會與風險評估Opportunity and risk assessment
- 後續研究或市場開發建議Recommendations for further research or market development
品牌與客戶情報Brand & Customer Intelligence
從品牌的產品方向與採購條件，找出適合接觸的客戶，以及既有客戶可延伸的合作項目。
Understand target customers' procurement criteria, needs and potential for collaboration.
- 目標品牌研究Target brand research
- 潛在客戶名單建置Prospect list development
- 採購需求與供應商條件分析Analysis of procurement needs and supplier requirements
- 客戶分群Customer segmentation
- 關鍵客戶成長機會盤點Key account growth opportunity assessment
工作方式
The work
比對目標品牌的定位、產品線與供應商條件，整理潛在客戶名單並分群。既有客戶則結合交易資料，檢視尚未滿足的採購需求與新增合作的可能。
Research target brands and procurement criteria, build and segment prospect lists, and identify growth opportunities within key accounts.
交付成果
Deliverables
- 品牌與客戶研究摘要Brand and customer research profiles
- 採購要求整理Procurement requirements summary
- 客戶分群與優先順序Customer segmentation and priorities
- 既有客戶成長機會清單Growth opportunity list for existing customers
商務策略與市場進入Business Strategy & Market Entry
進入市場的方式，牽動產品定位、定價、通路與合作夥伴的選擇。
Translate market opportunities into product positioning, channel choices and business development plans.
- 市場進入策略Market entry strategy
- 產品與服務定位Product and service positioning
- 價值主張設計Value proposition design
- 定價與報價策略Pricing and quotation strategy
- 通路與合作夥伴開發規劃Channel and partner development planning
工作方式
The work
以市場研究為基礎，說明產品或服務對客戶的價值，制定定價與報價原則，規劃通路及合作夥伴的開發順序，安排分階段的行動計畫。
Use market opportunities to clarify product and service positioning, value propositions and quotation principles, then plan market entry, channels and partner development.
交付成果
Deliverables
- 市場進入方案Market entry plan
- 價值主張與產品定位Value proposition and product positioning
- 定價及報價原則Pricing and quotation principles
- 通路與合作夥伴比較Channel and partner assessment
- 分階段行動計畫Phased action plan
數位曝光與商機開發Digital Visibility & Lead Generation
搜尋曝光之後，還需要清楚的產品資訊、詢問方式與業務跟進安排。
Help potential customers find your services and establish traceable sources of enquiries and business opportunities.
- SEO 搜尋優化Search engine optimisation (SEO)
- GEO／AI 搜尋優化GEO / AI search optimisation
- 關鍵字與內容策略Keyword and content strategy
- 網站詢盤與轉換率優化Website enquiry and conversion rate optimisation
- 展會前後商機開發規劃Business development planning before and after trade shows
工作方式
The work
分析搜尋需求與網站內容，規劃關鍵字、內容主題及詢盤流程；配合商機來源追蹤與展會前後的聯繫計畫，讓業務團隊持續經營名單。
Assess search and content opportunities, plan keywords, website enquiry journeys and source tracking, and organise business development before and after trade shows.
交付成果
Deliverables
- 搜尋與內容機會盤點Search and content opportunity assessment
- 關鍵字及內容計畫Keyword and content plan
- 詢盤路徑改善建議Recommendations for improving enquiry journeys
- 商機來源追蹤規劃Lead source tracking plan
- 展會接觸與追蹤計畫Trade show outreach and follow-up plan
銷售管理與成長分析Sales Management & Growth Analysis
檢視客戶與產品的銷售貢獻，並從商機進度、成交與流失紀錄改善業務管理。
Establish a consistent approach to managing opportunities and understand what drives wins, losses and growth.
- 商機分級與銷售流程設計Opportunity qualification and sales process design
- 客戶經營計畫Account management planning
- 成交與流失分析Sales win and loss analysis
- 產品與市場銷售分析Sales analysis by product and market
- 成長績效報告與管理指標設計Growth performance reporting and management metric design
工作方式
The work
設計商機分級與銷售階段，明訂各階段的追蹤事項；結合訂單及客戶資料，分析成交、流失與市場表現，編製管理報告及客戶經營計畫。
Review opportunity qualification, sales processes and account management, analyse wins, losses and product-market performance, and define growth reports and management metrics.
交付成果
Deliverables
- 銷售階段與分級規則Sales stages and opportunity qualification rules
- 關鍵客戶計畫Key account plans
- 成交與流失分析Sales win and loss analysis
- 成長報告Growth report
- 管理指標定義與追蹤頻率Management metric definitions and review cadence
專案內容依需求與資料條件討論，並於報價及合作文件中列明工作範圍、成果、時程、費用、各方分工與後續維運安排。
Services are combined to fit your needs. Work scope, deliverables, timing and maintenance are agreed in the quotation.
交付成果示例Illustrative deliverables
從需求到成果
What you receive
目標品牌與商機盤點
Target Brand & Business Opportunity Assessment
適用情境
When this helps
準備開發新客戶，或重新檢視既有目標品牌的採購需求與合作潛力。
For teams preparing to approach new customers or reassessing which brands deserve continued investment.
工作範圍
Scope of work
比對品牌定位、產品線、採購要求與企業現有條件，分析可能的合作項目，安排客戶接觸與開發順序。
Review brand positioning, product ranges, procurement requirements and market developments; assess partnership fit and outreach priorities.
- 目標品牌研究摘要Target brand research profiles
- 採購需求清單Procurement needs checklist
- 客戶優先順序Customer priorities
- 商機判斷依據與後續開發建議Opportunity hypotheses and recommended next steps for business development